The AI Game Trend Is Coming, Steam Developers Are Falling into the Quagmire of Prompt Wars!
In 2023, AI games experienced explosive growth, with the number of AI games on the Steam platform exceeding 8,000, representing an 800% year-on-year increase, accounting for 7% of new games. It is expected to rise to 20% by 2025. AI applications have formed a complete industrial chain, with 60% focused on virtual asset generation, while also penetrating areas such as sound effects, storylines, and marketing. Developer attitudes are divided: 52% use AI tools, while 27% explicitly reject them. The popularity of AI has led to a de-technologization phenomenon, triggering competition in prompt wars and causing serious market homogenization. Currently, AI on Steam
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